The 3rd Philippine Hospitality Summit

Mr. Alan James Montenegro

Country Manager

Chroma Hospitality


Leading the Philippines’ visionary team of Chroma Hospitality, James brings 28 years of experience in the hotel industry as he paves the way to the aggressive expansion of Quest Hotels and Resorts, Crimson Hotels and Resorts and bringing a homegrown brand on an international level.

Chroma Hospitality currently has a portfolio of 3 to 5-star properties with over 3000 keys under various stages. “Under James’ leadership, Chroma Hospitality continues with its bullish stand on the country’s business environment by adding more hotels and resorts in its portfolio.

Prior to being the Country Manager of Chroma Hospitality, James has worked as the Area General Manager, overseeing the properties under the Crimson and Quest brands. Being a veteran in hotel operations and management, his experience spans a wide range of hotels in various countries such as the Philippines, Vietnam, Malaysia and Switzerland.

Chroma Hospitality, Inc. is a forward-thinking young management company crafting bold, innovative hospitality brands. Headquartered at the Filinvest Corporate City in the southern region of Metro Manila, it continues to redefine hospitality in the Philippines and soon internationally.


Chroma owns and operates the Crimson Hotels and Resorts properties (Crimson Hotel Filinvest City, Manila, Crimson Resort and Spa, Mactan and Crimson Resort and Spa, Boracay) as well as the Quest Hotels properties (Quest Hotel and Conference Center, Cebu, Quest Hotel, Tagaytay City, Quest Plus Conference Center Clark, Pampanga) and the highly anticipated Timberland Highlands Resorts that is set to open this year.

Chroma Hospitality, Inc. is a forward-thinking young management company crafting bold, innovative hospitality brands. Headquartered at the Filinvest Corporate City in the southern region of Metro Manila, it continues to redefine hospitality in the Philippines and soon internationally. Chroma owns and operates the Crimson Hotels and Resorts properties (Crimson Hotel Filinvest City, Manila, Crimson Resort and Spa, Mactan and Crimson Resort and Spa, Boracay) as well as the Quest Hotels properties (Quest Hotel and Conference Center, Cebu, Quest Hotel, Tagaytay City, Quest Plus Conference Center Clark, Pampanga) and the highly anticipated Timberland Highlands Resorts that is set to open this year.

James earned his diploma in Hospitality Management at Les Roches International School of Hotel Management at Bluche, Crans-Montana, Valais, Switzerland and enhanced his management skills at the Cornell University, Ithaca, New York.

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